The main strategy is multilingual SEO , in which a company decides to create web pages in a Business Email List different language than its original. But this will not always be the case, since the Internet allows brands to overcome customs barriers and reach other national territories with ease. When the international Business Email List expansion effort is directed to other countries that also speak the original language of the company, it will be executing a multi-regional SEO strategy. Let's go back to the illustrative examples: a company from Brazil that wants to sell its products to the Portuguese Business Email List market; a Mexican business that directs its operations to the Hispanic countries of the Southern Cone, such as Argentina.
Uruguay and Paraguay; a Business Email List startup from England looking to bring its promising value proposition to users in the United States; and countless others, just like multilingual SEO. Multi-regional SEO is very interesting for companies that want to move between Business Email List countries that Business Email List officially speak the same language, but have many local peculiarities. It is the case of Latin America! An example that I always like to show of the need to treat each country as its own universe and play with local expressions is the following: If there are so many ways to refer to this popular Business Email List gastronomic wonder in Latin America.
Surely the same thing happens with the keywords that you will choose in your company's multi-regional Business Email List SEO strategy, right? Later in this article I'm going to show you how we do the keyword research process for different groups of Spanish-speaking users, so keep reading so you don't miss out! But the possibilities Business Email List don't stop there! There is another alternative, which consists of a mix between the previous two. The strategy we do at Rock Content is an example of a hybrid international SEO strategy , containing Business Email List multi-regional and multi-lingual aspects.